The Groove is a Pop-Culture themed private event space in Northbrook, created by Lou Loiben of Personalities, Inc. You bring the guests, food, and beverage, and we'll supply the fun! Capacity is 100 guests.



11 months ago
Lou and his crew are so upbeat and amazing with their events. We've been to multiple events at which Personalities Inc. was the DJ/Entertainment/Dancers/Crew, and each and every one of them has been consistent and fantastic!!! In addition, we've learned during the recent months that their online/ZOOM/distanced parties are engaging, entertaining, and well planned! Highly recommended!!!!
- Aaron M
3 years ago
Went for an 8 year-old's birthday party. It was awesome! Not only did the kids have a blast, the parents ended up dancing away as well. I'm not sure but I think they included cupcakes in the birthday package, which were lovely. The place is decorated with rock memorabilia, some of it autographed.
- Cynthia R
3 years ago
Lou with Personalities Inc. is absolutely amazing! He saved us when our original DJ cancelled the Monday before our Saturday wedding. Less than one week to prep, he was on the phone with us late in the evening confirming details and availability with his DJs. We couldn't be happier with the outcome - it was meant to be that our original cancelled. They had all of our selected songs, our style and they kept our friends and family on the dance floor the entire evening until the venue had to remind us it was time to shut down. Lou is also the MC, which is so much more worth it than you can prepare for. He is the mastermind and yet gives the couple all the credit. If you're looking for a DJ or entertainment service, go with Personalities Inc!
- Joe/Rachel P
Our dj business is here to provide you with expert assistance. Whatever your needs may be, get in touch with us today.

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  • (847) 272-7892

Business Hours

Mon:10:00 AM – 6:00 PM
Tue:10:00 AM – 6:00 PM
Wed:10:00 AM – 6:00 PM
Thu:10:00 AM – 6:00 PM
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